Calbright Career Bridge
Calbright Career Bridge
Log in Sign up

Market Expansion Strategy for KitchenFlow

Open
KitchenFLow
KitchenFLow
Ajax, Ontario, Canada
Sabit Ali
He
Marketing Adminstrator
2
Project
Academic experience
60 hours of work total
Participant
Canada
Intermediate level

Project scope

Categories
Market research Lead generation Market expansion Marketing strategy
Skills
strategy development data management market research sales business development
Details

To identify and engage 25 qualified food entrepreneurs(Demand)—such as caterers, bakers, and small food brand owners and Kitthcen owners such as restaurants, churches, community centers, ghost kitchens, schools, etc.—to join the KitchenFlow waitlist, thereby validating market demand and refining our Ideal Customer Profile (ICP) before the product launch.​

Deliverables

Tasks:

  • Market Research: Identify and compile a list of potential ICPs within targeted regions.
  • Outreach Strategy Development: Craft personalized outreach messages tailored to the identified ICPs.
  • Direct Outreach Execution: Engage with potential customers through appropriate channels to introduce KitchenFlow and encourage waitlist sign-ups.
  • Data Management: Maintain a detailed log of outreach efforts, responses, and feedback.
  • Analysis and Reporting: Analyze outreach outcomes to assess effectiveness and provide insights.​

Deliverables:

  • ICP Database: A curated list of at least 25 potential customers, including contact information and relevant details.
  • Outreach Materials: Copies of all outreach messages and materials used.
  • Engagement Report: A comprehensive report summarizing outreach activities, response rates, key learnings, and recommendations for future engagement strategies.​


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
https://www.propelinx.com
Ajax, Ontario, Canada
2 - 10 employees
Technology, Food & beverage
Representation
BIPOC-Owned Youth-Owned Immigrant-Owned

KitchenFlow is a marketplace that connects food entrepreneurs with underused commercial kitchens — available by the hour, day, or week. We’re unlocking flexible kitchen access for chefs, caterers, and small food brands while helping kitchen owners earn extra income from unused space.