The Hira Collective aims to establish a strong presence on LinkedIn to enhance its brand visibility and industry credibility. The project involves setting up a professional company page on LinkedIn, which will serve as a platform for engaging with a broader audience. The team will curate and repurpose existing content, such as blogs, articles, and social media posts, to align with LinkedIn's professional audience. The goal is to consistently post thought-leadership-driven content that resonates with industry professionals and potential clients. By doing so, The Hira Collective seeks to position itself as a credible and influential player in its industry. The project will provide learners with the opportunity to apply their knowledge of digital marketing and content strategy in a real-world context.

The project deliverables include a fully set up and optimized LinkedIn company page for The Hira Collective. The team will also deliver a content calendar outlining a schedule for posting curated and repurposed content. Additionally, a series of at least ten engaging and professional posts will be created and scheduled for publication. These deliverables will ensure a consistent and strategic approach to enhancing The Hira Collective's LinkedIn presence.

Project Outcomes and Deliverables

• LinkedIn Company Page Setup: Creation of The Hira Collective’s official LinkedIn page, including branding, bio, and company details.

• Content Repurposing & Optimization: Transforming existing blog posts, articles, and social media content into LinkedIn-friendly formats (text posts, LinkedIn articles, carousels, and short-form insights).

• LinkedIn Content Calendar: A structured content plan with weekly posts scheduled for three months, balancing educational, promotional, and thought-leadership content.

• Audience Engagement Strategy: Guidelines for engaging with comments, participating in relevant industry discussions, and interacting with other professionals and brands.

• Performance & Growth Report: A report tracking engagement, follower growth, and content performance, with recommendations for continued LinkedIn strategy improvement.