The main goal for the project is to develop a comprehensive market strategy for Tribalure Canada Inc. This will involve understanding the company's brand identity, target market, and competitive landscape, as well as creating a plan for product positioning, pricing, promotion, and distribution to maximize the company's reach and impact.

- Conducting market research to understand the beauty and skincare industry, including consumer trends, preferences, and purchasing behavior.

- Analyzing Tribalure's brand identity, mission, and values to align the market strategy with the company's cultural movement and commitment to community empowerment.

- Developing a detailed marketing plan that includes product positioning, pricing strategy, promotional activities, and distribution channels to effectively reach the target audience.

- Creating a comprehensive go-to-market strategy for new product launches and expansion into new markets, considering the cultural authenticity and uniqueness of Tribalure's products.

- Providing recommendations for leveraging digital marketing, social media, influencer partnerships, and community engagement to enhance brand visibility and customer engagement.

- Presenting the market strategy plan with clear objectives, actionable tactics, and key performance indicators to measure the success of the implemented strategies.

We will provide ongoing staff support, access to existing data and will share Indigenous business knowledge from an Indigenous woman entrepreneur.