A+ SMOODEES --Product Awareness Social Media Video/Reel Campaign

Closed
A+ Smoodees Inc.
Mississauga, Ontario, Canada
Owner
Project
Academic experience
50 hours of work total
Participant
Ontario, Canada
Intermediate level

Project scope

Categories
Branding & style guides Digital marketing Market expansion Marketing strategy Media
Skills
marketing branding social media content creation public relations
Details

**FREE SMOODEES & SHOTS THROUGHOUT**


Our Vegan & Gluten-Free Smoothie Company is passionate about promoting health and wellness through Healthy Deliciousness.

We have the Most Delicious Ginger Turmeric Booster Shots out there--

but people NEED to know about it!!


We would like to collaborate with students to create a social media awareness campaign!


This will involve several different steps for the students, including:

  • Familiarizing themselves with our business, delicious products, mission and goals.
  • evaluating our market competition
  • tasting, comparing, evaluating our competition
  • solidifying our DeliciouslySTRONG campaign
  • Recording a presentation or comparison video to raise awareness on the brand.
  • sharing on social media
  • getting others to do online/street compare samples

Deliverables

**DRINKING, SAMPLING, & EXPERIENCING SMOODEES & SHOTS THROUGHOUT**


By the end of the project, students should demonstrate:

  • Understanding the product our competition, and easily showcase/demonstrate why we're the absolute best
  • create a buzz and a heightened level of awareness for our brand/product


Bonus steps would include:

  • Recruitment of other students/people to engage in our taste testing campaign
  • Recommending ideas and tools for future videos

Final deliverables should include

  • A awesome video comparative campaign
  • a media/street buzz regarding our Boosters
Mentorship

**FREE SMOODEES & SHOTS THROUGHOUT**


Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our organization’s mission and goals
  • Our awareness campaigns
  • Input on choices, problems or anything else the students might encounter.


**AND FREE SMOODEES & SHOTS THROUGHOUT**

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Mississauga, Ontario, Canada
2 - 10 employees
Food & beverage

We are a vegan & gluten-free company that takes the very BEST of what nature has to offer, and deliciously presents it- with a measure of awareness!