A+ SMOODEES --Product Awareness Social Media Video/Reel Campaign

Project scope
Categories
Branding & style guides Digital marketing Market expansion Marketing strategy MediaSkills
marketing branding social media content creation public relations**FREE SMOODEES & SHOTS THROUGHOUT**
Our Vegan & Gluten-Free Smoothie Company is passionate about promoting health and wellness through Healthy Deliciousness.
We have the Most Delicious Ginger Turmeric Booster Shots out there--
but people NEED to know about it!!
We would like to collaborate with students to create a social media awareness campaign!
This will involve several different steps for the students, including:
- Familiarizing themselves with our business, delicious products, mission and goals.
- evaluating our market competition
- tasting, comparing, evaluating our competition
- solidifying our DeliciouslySTRONG campaign
- Recording a presentation or comparison video to raise awareness on the brand.
- sharing on social media
- getting others to do online/street compare samples
**DRINKING, SAMPLING, & EXPERIENCING SMOODEES & SHOTS THROUGHOUT**
By the end of the project, students should demonstrate:
- Understanding the product our competition, and easily showcase/demonstrate why we're the absolute best
- create a buzz and a heightened level of awareness for our brand/product
Bonus steps would include:
- Recruitment of other students/people to engage in our taste testing campaign
- Recommending ideas and tools for future videos
Final deliverables should include
- A awesome video comparative campaign
- a media/street buzz regarding our Boosters
**FREE SMOODEES & SHOTS THROUGHOUT**
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our organization’s mission and goals
- Our awareness campaigns
- Input on choices, problems or anything else the students might encounter.
**AND FREE SMOODEES & SHOTS THROUGHOUT**
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
We are a vegan & gluten-free company that takes the very BEST of what nature has to offer, and deliciously presents it- with a measure of awareness!
Portals
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Vancouver, British Columbia, Canada