The main goal of the project is to create high-quality digital content for various companies under the umbrella of Marketify, a digital advertising agency. The content types include Google Ads, Social Media Ads & Posts, Blog Posts (SEO-oriented), web content, and more. This will involve several different steps for the learners, including:

• Researching and understanding the target audience and brand voice for each company.
• Learning to write within the constraints of each platform (length, styling, etc.)
• Creating engaging and compelling digital content for Google Ads, Social Media Ads & Posts, Blog Posts, and web content.
• Ensuring that all web content is SEO-oriented and optimized for search engines.
• Collaborating with Marketify's team to align content with overall marketing strategies and goals.
• Incorporating feedback and making revisions as necessary to meet client expectations and objectives.

The tasks that learners will need to complete to achieve the project goal include:

• Research and analysis of target audience and brand voice for each company.
• Creation of digital content for Google Ads, Social Media Ads & Posts, Blog Posts, and web content.
• Optimization of content for SEO and search engine visibility.
• Collaboration with the marketing team to align content with overall strategies and goals.
• Incorporation of feedback and revisions to meet client expectations and objectives.

Learners will:

• Receive detailed requests, depending on the tasks available at that time.
• Have access to direct mentorship & feedback from the CEO.
• Receive guidance on how to plan and execute projects as part of a team in a real-world challenging environment.
• Be guided on how to execute each specific task using Marketify's in-house best practices, which will help prepare learners to execute similar tasks in the future.
• Work on a range of client accounts, providing them with a diverse experience.