Our company is beginning to advertise products on our websit. We have no idea how best to market the exciting things happening here at the shop and need help in this area.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content and developing a social media calendar to increase website traffic
• Overseeing our channels and keeping them up-to-date

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Deployment of marketing content which is appropriate to our industry
• Updates to our channels

Bonus steps would include:

• Support in learning how to continue posting beyond the program time limits

Final deliverables should include

• Marketing materials
• Templates for posting and guidelines

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our marketing strategies
• Input on choices, problems or anything else the students might encounter
• Support and guidance in seeking employment in industry