VolTrack, a subsidiary of FourOaks Auto Inc., is dedicated to combating car theft with an innovative smart device that secures vehicles by disabling them during theft attempts. Having developed a Minimum Viable Product (MVP) and completed the DMZ Start-Up Certified program, VolTrack is now poised to refine its product and enhance its market presence. The project aims to improve the MVP's functionality and user experience, establish a strong digital presence, and develop a comprehensive go-to-market (GTM) strategy. Students will have the opportunity to apply their knowledge in product development, web design, and marketing to contribute to the growth of this early-stage tech company. The project is ideal for students who are entrepreneurial, adaptable, and eager to make a real-world impact in the automotive security industry.

The project deliverables include a refined MVP with enhanced features and improved user experience, a user-friendly and visually appealing website to establish VolTrack's digital presence, and a detailed GTM strategy that outlines marketing and sales approaches. Students will also provide a report summarizing their findings and recommendations, ensuring VolTrack is well-prepared for market entry and growth.