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OMAX3m Magnesium Market Expansion Initiative

Open
Omax3m
Omax3m
Toronto, Ontario, Canada
Maxine Willocks
Maxine Willocks
Employer
(13)
4
Project
Academic experience or paid work
60 hours of work total
Participant
Toronto, Ontario, Canada
Advanced level

Project scope

Categories
Market research Digital marketing Lead generation Marketing strategy Social media marketing
Skills
performance reporting sales process canva (software) digital marketing content creation key performance indicators (kpis) product lining lead generation content strategy social media strategy
Details

The goal of this project is to strengthen the market presence and sales of OMAX3M Magnesium, a wellness-focused product line, by leveraging digital platforms and building strategic local partnerships. Students will play an active role in:

  • Promoting OMAX3M across digital channels such as WhatsApp, Instagram, LinkedIn, and Alignable
  • Optimizing online marketplace listings (e.g., Facebook Marketplace, Shopify, etc.)
  • Creating engaging content tailored to OMAX’s brand and wellness benefits
  • Developing partnerships with local yoga studios, health food stores, and wellness centers in the GTA (Greater Toronto Area)

This hands-on opportunity allows students to apply classroom knowledge in real-world digital marketing, content strategy, and partnership development.

By the end of the project, students will:

  • Deliver a digital marketing campaign with measurable KPIs (engagement, clicks, conversions)
  • Generate new leads and potential sales partnerships
  • Present a strategy for sustainable brand growth and revenue expansion

This project is ideal for students interested in wellness brands, social media strategy, and grassroots business development.

Deliverables

. Market & Audience Research

  • Identify target customer segments (e.g., seniors, wellness seekers, yoga communities)
  • Analyze competitors in the natural skincare and magnesium wellness space
  • Deliverable: Market Research & Customer Persona Report (2–3 pages)

✅ 2. Digital Marketing Strategy

  • Develop a content calendar for WhatsApp, Instagram, LinkedIn, and Alignable
  • Recommend hashtags, post timing, captions, and call-to-actions
  • Deliverable: 30-Day Digital Marketing Plan with sample posts

✅ 3. Social Media & Marketplace Content Creation

  • Design posts, reels, and/or product visuals using Canva or similar tools
  • Write short product descriptions for Facebook Marketplace and other platforms
  • Deliverable: 10+ Social Media Graphics + 5 Marketplace Listings

✅ 4. Partnership Outreach Strategy

  • Identify 3–5 yoga studios, wellness stores, or community centers in the GTA
  • Draft partnership pitch emails/messages and a simple info sheet or flyer
  • Deliverable: Partnership Outreach Package (contact list + email templates + flyer)

✅ 5. Sales Funnel & Performance Report

  • Track engagement and lead generation from posted content
  • Offer recommendations for growing reach and revenue beyond the project
  • Deliverable: Final Strategy & Sales Report (includes what worked, analytics, and next steps)


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://omax3m.myshopify.com/
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Marketing & advertising, Public relations & communications, Sales, Technology
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Immigrant-Owned
+ 1

OMAX Skincare and Wellness is a premium wellness brand specializing in magnesium-infused natural skincare products. The company integrates holistic wellness practices with high-quality skincare solutions that cater to health-conscious individuals, fitness communities, and wellness practitioners.
OMAX’s mission is to provide natural, science-backed solutions that promote muscle recovery, skin hydration, and overall wellness. By emphasizing sustainability, inclusivity, and innovation, the company aims to expand its market reach and establish a strong presence in the wellness industry.