Marketing Plan for Matlock Corley Community Solutions

Closed
She / Her / They / Them
Therapist/Owner
(2)
3
Project
Academic experience
80 hours of work total
Participant
Canada
Intermediate level

Project scope

Categories
Market research Advertising Customer segmentation Digital marketing Marketing strategy
Skills
marketing strategies target audience strategic planning marketing marketing channel marketing planning cultural sensitivity market research
Details

Matlock Corley Community Solutions aims to expand its client base by effectively reaching Canadians of African Descent. The company seeks a comprehensive marketing plan that addresses the unique cultural, social, and economic factors influencing this demographic. The goal is to create a feasible and culturally sensitive marketing strategy that resonates with the target audience. The project will involve market research, identifying key marketing channels, and developing tailored marketing messages. This project provides an opportunity for learners to apply their knowledge of marketing principles, cultural competency, and strategic planning.

Deliverables

- A detailed market research report identifying the needs, preferences, and behaviors of Canadians of African Descent.


- A comprehensive marketing plan outlining strategies, channels, and messages tailored to the target demographic.


- A timeline and budget for implementing the marketing plan.


- A presentation summarizing the findings and recommendations for Matlock Corley Community Solutions.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Canada
2 - 10 employees
Hospital, health, wellness & medical

Matlock Corley offers compassionate one-on-one and couples therapy that prioritizes the client’s needs. No matter where you are in life, I will assist you in overcoming obstacles that are holding you back from self-love, growth, acceptance, and a balanced life.