Mental Health Services Social Media Campaign

Open
Project
Academic experience
60 hours of work total
Participant
Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
target audience marketing social media campaigns content creation social media strategy digital marketing mental health community mental health services
Details

Validate Mental Health Consultants aims to increase awareness and engagement for their mental health services through a targeted social media campaign. The project focuses on creating compelling content for Instagram and LinkedIn to highlight select services offered by the company. The goal is to leverage these platforms to reach a broader audience and encourage them to utilize the services provided by Validate Mental Health Consultants. The project will involve understanding the target audience and crafting messages that resonate with them. Learners will apply their knowledge of digital marketing, social media strategies, and content creation to develop a cohesive campaign that aligns with the company's brand and objectives. The project will be completed by a team of marketing students who will work collaboratively to ensure the campaign is both impactful and professional.

Deliverables

The deliverables for this project include a comprehensive social media strategy document outlining the campaign's objectives, target audience, and key messages. Additionally, the team will create a series of engaging posts and graphics tailored for Instagram and LinkedIn, complete with captions and hashtags. A content calendar will be developed to schedule the posts over a specified period. Finally, a presentation summarizing the campaign's strategy and expected outcomes will be delivered to Validate Mental Health Consultants for feedback and potential implementation.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business services, Hospital, health, wellness & medical
Representation
Women-Owned 2slgbtqia+-owned Neurodivergent-Owned

Validate Mental Health Consultants is a Canada-wide firm offering speaking engagements, workshops, and training on a variety of mental health topics. Each member of our team has lived experience and offers services based on their area of expertise. We strive to combine our education and clinical experience with knowledge that can only be gained by walking the path of recovery. This allows us to approach the subject matter in an accessible and human way. We believe in the power of authenticity and compassion to create safe spaces to hold such conversations, to support others and to combat stigma.