Andover Analytics aims to enhance the visibility of its product within the phone reseller community. The project involves developing a strategic marketing plan that targets phone resellers, highlighting the unique features and benefits of Andover Analytics' offerings. The team will conduct market research to identify key reseller demographics and preferences, and then create tailored marketing materials to effectively communicate the product's value proposition. The goal is to increase reseller engagement and interest, ultimately leading to higher product adoption rates. This project provides an opportunity for learners to apply their marketing and research skills in a real-world context, focusing on a specific industry niche.

Key tasks include:

- Conducting market research on phone resellers.

- Developing a targeted marketing strategy while identifying and solidifying industry affiliate influencers.

- Creating promotional materials such as digital content.

- Presenting the marketing plan to Andover Analytics for feedback and potential implementation.

The project deliverables will include a comprehensive marketing plan document, detailing the research findings, strategy, and proposed promotional materials. Additionally, the team will produce a set of marketing collateral, such as digital content designed to engage phone resellers. Additionally, the team will identify and secure a set of industry relevant affiliate influencers to promote the product. A final presentation will be delivered to Andover Analytics, showcasing the strategy and materials, and providing recommendations for implementation.