The University of Canada West seeks to enhance its digital marketing strategy to better engage prospective students and stakeholders. This project challenges students to analyze the current digital marketing efforts of the university and identify areas for improvement. Students will apply their classroom knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to develop a comprehensive strategy. The goal is to increase online visibility, improve engagement metrics, and ultimately drive higher enrollment numbers. Teams will conduct market research, analyze competitor strategies, and utilize digital analytics tools to inform their recommendations. By working on this project, students will gain practical experience in digital marketing and develop skills that are highly valued in the industry.

Students will deliver a detailed digital marketing strategy report that includes a SWOT analysis, proposed improvements, and a step-by-step implementation plan. Additionally, they will create a presentation summarizing their findings and strategic recommendations. The final deliverables should demonstrate a clear understanding of digital marketing concepts and provide actionable insights for the University of Canada West to enhance its online presence.