Languify, a company specializing in communication improvement and providing personalized feedback on speech and content, is looking to enter the B2C market with its Interview Wizard product, which is currently targeted toward B2B clients. The existing product is designed for placement organizations, universities, and colleges to streamline their interview processes. However, Languify sees potential in offering it directly to individual consumers.

The goal of this project is to conduct comprehensive user research to understand the needs, preferences, and pain points of potential B2C users. This research will inform the adaptation of the product to better suit individual users. The project involves identifying target demographics, conducting surveys and interviews, and analyzing the data to provide actionable insights. The team will leverage their expertise in user experience design to gather and interpret data effectively.

The project will result in a detailed user research report that includes key findings, user personas, and recommendations for product adaptation. Deliverables include a summary of research methodologies, data analysis. The report should also outline potential features and modifications that could enhance the product's appeal to individual consumers.

Expected Deliverables:

1. User Research
2. User Personas
3. Affinity Mapping*: To get user insights into sensible categories
4. Empathy Mapping: To get in-depth users understanding
5. Competitive Analysis: To understand what other competitors are doing to cater same persona
6. Task flow: To know how particular task will be completed (This excludes user actions)
7. User flow: To know how user will get the particular task done (Includes user actions)
8. Wireframes
9. Mood board: Suggestions for the theme of B2C