The Lazy Lentil Plant Based Kitchen aims to enhance its online presence and attract a larger audience by developing a comprehensive social media marketing strategy. The project focuses on leveraging popular social media platforms to increase brand awareness, engage with potential customers, and drive traffic to the company's website. Learners will analyze current social media trends, identify target demographics, and create engaging content tailored to The Lazy Lentil's brand identity. The project will also involve setting measurable goals and key performance indicators (KPIs) to evaluate the effectiveness of the strategy. By applying their classroom knowledge of digital marketing, learners will gain practical experience in crafting and implementing a cohesive social media plan.

The project deliverables include a detailed social media marketing strategy document outlining objectives, target audience, content plan, and KPIs. Additionally, learners will create a content calendar with sample posts for platforms like Instagram, Facebook, and Tik Tok. A final presentation will summarize the strategy and expected outcomes, providing The Lazy Lentil with actionable insights to enhance its social media presence.