Our company is a branding agency offering B2B and B2C design services to businesses. We hope to revamp our social media marketing to attract more clients who would be interested in our design services.

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s services, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.
• Working with us to create and design the content to be posted.

By the end of the project, students should demonstrate:

• Understanding of our company’s services and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign
• Creation of social media content to be posted

Final deliverables should include

• A final report with a social media content calendar.
• Social content that is on brand to be posted (reels, static etc.)

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current services and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.