Our company would like to have an updated home/landing page to test conversions for digital marketing. We would like to collaborate with students to create this new page that help users navigate the site and find up-to-date information and ultimately convert. We would also like to update our reviews widgets on 4 shop product pages. There will be two new widgets added to each of the 4 pages and this will also require transfer of existing reviews from previous review host. This will involve several different steps for the students, including:

• Identifying and researching high converting web pages that can be included on our website.
• Creating a new landing/home page for the website, with our assistance in providing the content.
• Reviewing and updating old product pages to ensure consistency of information and include new reviews widgets.

Bonus steps in the process would also include:

• Recommending potential upgrades or features that can be included in the website to improve overall performance.

By the end of the project, students should demonstrate:

• Research justifying the creation of new landing page.
• Creation of new page for our website.
• Recommendations and improvements for old web pages, including reviews widget updates.

Bonus steps would include:

• Suggesting improvements to the overall website.

Final deliverables should include

• A presentation of the new web page and updates made to old ones.