AI-Driven Content Strategy & SEO Writing for Holistic Wellness
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Marketing analytics Artificial intelligenceSkills
seo copywriting copy editing data-driven decision making analyticsThe Hira Collective aims to enhance its online presence by leveraging AI tools to better understand its audience's needs and interests in the holistic wellness sector. The project involves using AI to identify key audience pain points and trending topics. This insight will guide the creation of high-quality, SEO-optimized articles and blogs. The content will incorporate strategic backlinks to relevant videos and resources, thereby increasing online visibility and engagement. The project provides learners with an opportunity to apply their knowledge of AI, SEO, and digital marketing strategies. The goal is to produce content that resonates with the target audience and strengthens The Hira Collective's position as a thought leader in holistic wellness.
The project deliverables include a comprehensive report detailing the identified audience pain points and trending topics. Additionally, learners will produce a series of 3-5 SEO-optimized articles and blogs. Each piece will include backlinks to relevant videos and resources. The final deliverable is a presentation summarizing the findings and content strategy, showcasing how the content enhances The Hira Collective's online engagement.
Project Outcomes and Deliverables
• AI-Powered Topic Research Report: A list of pain points, keyword opportunities, and trending topics within the holistic wellness space, generated using AI tools.
• SEO-Optimized Blog Articles: Well-researched, high-quality articles (minimum of 2 per month) incorporating AI-generated insights, effective keywords, and SEO best practices to improve organic reach.
• Internal & External Backlink Strategy: Each article will strategically include backlinks to relevant videos, platform pages, and external authoritative sources to boost credibility and engagement.
• Performance & Engagement Report: A summary of blog performance, including keyword ranking, click-through rates, and engagement insights, with recommendations for content improvement.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The Hira Collective is a multivendor holistic wellness platform that connects individuals with diverse, heart-centered practitioners, including energy healers, mindfulness coaches, yoga therapists, and wellness experts. Our mission is to make holistic wellness accessible, culturally rooted, and community-driven. Through our platform, we provide a seamless experience for booking wellness services while fostering deep, meaningful connections between practitioners and clients.