Marketing for an Education Startup
Project scope
Categories
Communications Digital marketing Creative writing Social media marketingSkills
sales prospecting marketing advertising campaigns digital marketing loansBoshu is revolutionizing US college admissions. We bring offers of admission without students needing to apply.
We are seeking an intern to assist us in developing our brand and building out a network of students.
The focus for the intern will be marketing, with an emphasis on social media.
At Boshu, once you join, we do all the work. Through our network of hundreds of colleges, we bring you offers of admission, including a firm price to attend and any available scholarships.
And its 100% free?
How is this possible? For decades colleges have been recruiting top prospects in the big revenue sports like basketball and football. If you can dunk a basketball or play linebacker, they'll figure out how to find you. Now we bring this same process to regular students.
Boshu works today for three reasons:
1. Declining enrollments mean there aren't as many high school graduates choosing college as compared to 20 years ago so students are more in demand
2. Sky-high tuition increases and huge student loans have made college too expensive for many families
3. Colleges now have to compete against shorter and less-expensive alternative career pathways
By the end of the project, students should demonstrate have successfully implemented a digital marketing strategy and assisted in rolling out an advertising campaign.
Students will work directly with the CEO and founder Ed Harris for mentorship throughout the project.
Ed has helped developed three successful startups, one of which was acquired by Disney for $1 billion and another by AT&T for $400 million.
He also worked for the family office of the late Microsoft co-founder Paul Allen, directly investments into startup technology companies.
About the company
The Boshu Admissions Process
At Boshu, once you join, we do all the work. Through our network of hundreds of colleges, we bring you offers of admission, including a firm price to attend and any available scholarships.
And did we mention its 100% free?
How is this possible? For decades colleges have been recruiting top prospects in the big revenue sports like basketball and football. If you can dunk a basketball or play linebacker, they'll figure out how to find you. Now we bring this same process to regular students.
Boshu works today for three reasons:
1. Declining enrollments mean there aren't as many high school graduates choosing college as compared to 20 years ago so students are more in demand
2. Sky-high tuition increases and huge student loans have made college too expensive for many families
3. Colleges now have to compete against shorter and less-expensive alternative career pathways
Don't just take our word for it. Here's what some of the experts are saying:
College Admissions are Broken and Innovation is Needed
Business News, April 7, 2023
The College-Admissions Process Is Completely Broken
The Atlantic, March 23, 2022
How to Fix College Admissions
Wall Street Journal, November 29, 2019