ABOUT COMPANY

Honeydew Consulting, Inc. is a boutique consulting firm that specializes in hospital laboratory and ancillary applications. We help hospital systems implement and optimize their Epic medical record system with our highly in-depth knowledge of the software and project experience. Honeydew Consulting is designed to produce only the absolute best consultants and provide their services without the inflated cost. In 2017, Honeydew was formed by a group of ex-Epic leaders with the primary focus to create a firm that can reliably produce consultants of the highest quality, with the skill set and experience capable of providing multi-faceted services including IT management, IT consulting, and process improvement. We are confident that our elite staff is truly best-of-breed capable of providing a fully integrated staffing solution across all aspects of an Epic implementation and maintenance.

PROJECT SCOPE

Our organization is able to offer a virtual internship opportunity for marketing students or teams.

The primary focus for the student will be:

• Review and Understand Our Branding - assess where and how to improve our brand's presence and understand how we differentiate from our competitors. Honeydew stands alone in the caliber of our consultants and the benefits we provide them; a factor which attracts clients/recruits but is difficult to convey in a digestible format.
• Market Research - Investigate our competitive landscape (Epic Systems specific Healthcare IT for electronic medical records) and perform market segmentation to identify the ideal target audience for potential future consultants and hospital organizations. Work to gain insights into the perceptions and behaviors of our target customers to help identify expansion opportunities, and better hone key messaging for Honeydew. International client acquisition (Epic customers only) should be a primary focus.
• Marketing Communications - Recommend changes to advertising and PR materials by creating an integrated marketing campaign. So far marketing has been limited to very targeted individuals (Linked In messaging, email flyers, some social media/blog/website posts), a single airport ad, and word of mouth. The latter has been the most impactful by far, so we know there is more to accomplish if we improve our messaging and strategy.
• SEO and Strategic Social Media Marketing - Conduct an audit of our current social media presence and other current communication channels to develop and implement strategies for improving our online presence and increasing engagement.

Our goal at the end of this experience is:

• Our Branding- For the students to help us improve our brand's presence and capture greater market share. Review current our current branding platform and provide recommendations to be more impactful.
• Market Research - For the students to help us gain a better understanding of our target market and ensure we are optimally positioned to engage with prospective clients.
• Marketing Communications - For the students to help us implement better prospecting that increases our access to Master Service Agreements and create a scalable plan for future expansion including helping us effectively communicate our brand's story and mission to a broad, yet targeted, audience. This can include a review/updates to our current marketing materials.
• SEO Strategy & Strategic Social Media Marketing - For the students to help us generate more traffic and build goodwill/reputation through search engines and social media while effectively promoting our overall brand with compelling content.

Other duties the student may complete could include:

• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual interns using these communication tools:

Emails and phone calls as necessary

Primary contact: David Benhammou