Arts & Entertainment Angel Conference Feasibility Study Project

Summary:

A feasibility study is an important step in business development. A “well-done” feasibility study is based on the careful identification and assessment of all of the issues important to your specific business idea. The basic premise of a feasibility study is to determine the potential for success, or viability, of a proposed business venture.

Project Example:

Conduct a feasibility study to assess the opportunities, risks, and challenges associated with start-up and continued operation of an Angel Conference targeting minority artists/content creators.

Description of the Project or Service

· Identification and exploration of various business scenarios

• Identify alternative scenarios or business models of what the project will entail, how it will be organized, and how it will generate profits.
• Flesh-out the scenario(s) that appear to have potential for further exploration.
• Specify the time horizon from the time the project is initiated until it is up and running at capacity.

· Specific market potential

• Identify the demand and usage trends of the market or market segment in which the product or service will participate.
• Examine the potential for emerging, niche or segmented market opportunities.
• Explore the opportunity and potential for a branded product.
• Assess market usage and your potential share of the market or market segment.

· Access to market outlets

• Identify the potential buyers of the product or service and the associated marketing costs.
• Investigate the product or service distribution system and the costs involved.

Technical Considerations

· Facility needs

• Investigate the facility needs required for execution of an Arts & Entertainment focused Angel Conference and associated costs

· Technology needs

• Investigate needs and compare technology providers.
• Identify limitations or constraints of the technology.

Organization Structure and Managerial Feasibility

· Business structure

• Outline the staffing and governance structure of the business
• Identify any potential joint venture partners, alliances or other important stakeholders.
• Identify the availability of skilled and experienced business managers.
• Identify the availability of consultants and service providers with the skills needed to realize the project, including legal, accounting, industry experts, etc.

Financial Projections or Economic Feasibility

· Estimate the total capital requirements

• Estimate start-up capital needs until revenues are realized at full capacity.
• Estimate working capital needs.
• Estimate other capital needs.

· Estimate equity and credit needs

• Estimate equity needs.
• Identify alternative equity sources and capital availability - family, producers, local investors, angel investors, venture capitalists, etc.
• Estimate credit needs.
• Identify and assess alternative credit sources - banks, government (i.e. direct loans or loan guarantees), grants and local and state economic development incentives.

· Budget expected costs and returns of various alternatives

• Estimate the expected revenue, costs, profit margin and expected net profit.
• Estimate the sales or usage needed to break-even.
• Identify limitations or constraints of the economic analysis.
• Calculate expected cash flows during the start-up period and when the business reaches capacity.

We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.

Outcomes

• · A written report on research, findings, and recommendations.
• · A presentation reviewing student findings and recommendations.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We hope to have a coherent plan to be implemented by summer 2021.