The main goal for the project is to create a comprehensive social media campaign strategy for ElCielo Shades that will increase brand awareness, engagement, and ultimately drive sales. This will involve several different steps for the learners, including:

- Conducting a thorough analysis of the current social media presence of ElCielo Shades, including platforms used, audience demographics, and engagement metrics.

- Researching and identifying the target audience for the social media campaign.

- Developing a content calendar with engaging and relevant content for different social media platforms.

- Creating a plan for paid advertising on social media to reach a wider audience.

- Implementing a social media monitoring and response strategy to engage with the audience and address any feedback or inquiries.

- Establishing key performance indicators (KPIs) to measure the success of the social media campaign.

By the end of the project, learners should complete the following tasks:

- A comprehensive analysis of the current social media presence of ElCielo Shades.

- A detailed target audience profile for the social media campaign.

- A content calendar with planned posts for different social media platforms.

- A plan for paid advertising on social media.

- A social media monitoring and response strategy.

- Established KPIs to measure the success of the social media campaign.

Final deliverables:

- A detailed social media campaign strategy document outlining all the above components.

- A presentation explaining the strategy and its expected impact on brand awareness and sales for ElCielo Shades.

We will offer training in the window treatment industry in the areas of design, conception, sales, and manufacturing. He or she will also have their own desk, computer, and any other equipment they will need to complete the project. They will also have access to the daily operations and business model that is used here. Also, there are several areas of advancement available in the company as well as an offer for a full time job if the project is completed well.