The Good Life Dietitian aims to enhance its presence on social media platforms, specifically Instagram and TikTok, by creating engaging short-form videos. The goal is to increase brand awareness and foster audience engagement within the hormone health community.

This project provides an opportunity for learners to apply their knowledge of digital marketing and content creation. The team will brainstorm creative video concepts and series, edit footage, and publish the final content.

The project focuses on understanding the target audience's preferences and leveraging social media trends to effectively communicate The Good Life Dietitian's message. By the end of the project, learners will have developed skills in social media strategy, contributing to the company's online visibility.

The project deliverables include:

Responsibilities and Learning Deliverables:

• Collaborate with the founder to craft authentic brand and founder-led stories, consumer-focused education.
• Edit and publish a series of short-form videos (15–60 seconds) tailored for Instagram and TikTok, aligned with the brand’s hormone health messaging.
• Use tools such as CapCut, Canva, and social media schedulers to create, optimize, and manage content.
• Proofread all content to ensure clarity, accuracy, and consistency with the brand voice.
• Research and apply SEO and platform best practices to maximize content reach and engagement.
• Analyze social media performance metrics and provide insights to improve future content.
• Develop and maintain a content calendar outlining the posting schedule and anticipated impact of the videos.
• Prepare and present a reflection report summarizing project outcomes and personal learning experiences.