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Strategic Pathway to Market: Qalam Health Solutions

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Qalam Health Solutions
Qalam Health Solutions
Montréal, Québec, Canada
Haitham Shoman
He
Founder and CEO
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(1)
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Project
Academic experience
80 hours of work total
Participant
Anywhere
Intermediate level

Project scope

Categories
Healthcare Market research Customer segmentation Product or service launch Marketing strategy
Skills
business objectives competitive analysis distribution strategies market opportunities market trend market analysis marketing strategic roadmaps value propositions business strategies
Details

Qalam Health Solutions is seeking to develop a comprehensive commercialization strategy to effectively bring its innovative health products to market. The project aims to bridge the gap between product development and market entry, ensuring a successful launch and sustained market presence. Learners will analyze current market trends, identify target customer segments, and evaluate competitive landscapes. They will apply their classroom knowledge of marketing, business strategy, and health industry dynamics to craft a tailored commercialization plan. The project will involve tasks such as conducting SWOT analyses, developing value propositions, and outlining marketing and distribution strategies. By the end of the project, learners will have created a strategic roadmap that aligns with Qalam Health Solutions' business objectives and market opportunities.

Deliverables

The project will culminate in a detailed commercialization strategy document that includes:



- A comprehensive market analysis report.


- A clearly defined target customer profile.


- A competitive analysis with strategic recommendations.


- A marketing and distribution plan tailored to Qalam Health Solutions' products.



This document will serve as a strategic guide for Qalam Health Solutions to successfully enter and thrive in the market.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://www.v1.studio/portfolio/qalam-health
Montréal, Québec, Canada
2 - 10 employees
Hospital, health, wellness & medical

Our mission at Qalam Health is to revolutionize cancer diagnostics by developing innovative, precise, and reliable medical devices that empower surgeons, enhance patient outcomes, and advance the field of oncology.