Our company has been hired to migrate our customers existing website to the Square platform.

We would like to collaborate with students to assist us with the migration of an existing website to the Square platform. The goal of this project is to enhance the user experience and improve navigation on the website while keeping the content intact. Additionally, we aim to implement SEO best practices, including alt tags and other optimization techniques, to ensure optimal ranking on search engines, particularly Google.

Project Overview:

a. Current Website Analysis:

As a first step, we would like you to review the current website and assess its structure, content organization, and user experience. Familiarize yourself with the website's functionalities and take note of any areas that may require improvement.

b. Migration to Square Platform:

Our objective is to migrate the existing website to the Square platform while maintaining the same content.

c. Content Reorganization:

To achieve an enhanced user experience and optimal navigation, we require a thorough reorganization of the website's content. This involves identifying areas where content can be streamlined, regrouping related information, and creating clear and intuitive pathways for visitors to explore the website.

d. SEO Implementation:

It is crucial for our website to rank well on search engines, particularly Google. Therefore, we expect you to adhere to SEO best practices throughout the migration and content optimization process. This includes implementing appropriate keywords, meta tags, alt tags for images, and other relevant techniques to improve our website's visibility and search engine ranking.

This is the current site: https://www.easywearadaptiveclothing.com/

Attached is the layout I have started for the home page to incorporate the updated brand colours and desired clean look.

Deliverables:

a. Website Migration:

Successfully migrate the existing website to the Square platform, ensuring all pages, images, and multimedia elements are transferred accurately.

b. Content Reorganization:

Create a comprehensive plan for content reorganization, clearly outlining the new structure and navigation pathways. Apply the plan to the website, making necessary adjustments to enhance user experience.

c. SEO Implementation:

Implement on-page SEO techniques, including keyword optimization, meta tag creation, and alt tag optimization for images, to improve the website's search engine ranking.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.