The main goal for the project is to create a strategic international market entry plan for Tribalure Canada Inc. to facilitate global business growth. This plan should include a comprehensive analysis of potential international markets, identification of target demographics, assessment of cultural and regulatory considerations, and development of entry strategies to maximize business growth and brand recognition on a global scale.

This will involve several different steps for the project team, including:

- Conducting market research to identify potential international markets for Tribalure Canada Inc. based on beauty and skincare industry trends, consumer preferences, and cultural acceptance of Indigenous heritage.

- Analyzing the demographic and psychographic profiles of target consumers in the identified international markets to understand their beauty and skincare preferences, purchasing behaviors, and cultural sensitivities.

- Assessing the regulatory requirements, trade barriers, and cultural nuances in the identified international markets to determine the feasibility and challenges of market entry for Tribalure Canada Inc.

- Developing entry strategies, such as market penetration, product adaptation, or partnership alliances, to establish a strong presence and achieve sustainable growth in the selected international markets.

- Creating a comprehensive business growth plan that outlines the market entry strategies, marketing initiatives, distribution channels, and financial projections for Tribalure Canada Inc.'s expansion into the global market.

By the end of the project, the team should complete the following tasks:

- A detailed market research report highlighting the potential international markets for Tribalure Canada Inc. and the rationale for their selection.

- A comprehensive consumer analysis report that profiles the target demographics in the identified international markets and provides insights into their beauty and skincare preferences.

- An in-depth assessment of the regulatory and cultural factors in the selected international markets, along with recommendations to address any challenges related to market entry.

- A strategic market entry plan that outlines the entry strategies, marketing approaches, and distribution channels for Tribalure Canada Inc.'s expansion into the global market.

- A business growth plan that includes financial projections, risk assessment, and key performance indicators for measuring the success of the international market entry strategies.

Final deliverables:

- A professional presentation summarizing the strategic international market entry solutions and business growth plan for Tribalure Canada Inc.

- A comprehensive written report detailing the research findings, analysis, and recommendations for global business growth.

We will offer ongoing mentorship and guidance and provide Indigenous knowledge and ways of knowing from the lens of an Indigenous woman and entrepreneur. I will provide ongoing respectfuly, reciprocal and responsible relationship building. Provide access to Indigenous women entrepreneurship knowledge and skills.