The main goal for the project is to create a comprehensive social media campaign strategy for Passionoat, with a focus on increasing brand awareness, engagement, and ultimately driving sales through various social media platforms. This will involve understanding the company's target audience, identifying key messaging and content themes, selecting appropriate social media channels, and developing a content calendar and engagement strategy.

• Conducting a thorough analysis of Passionoat's target audience, including demographics, interests, and online behavior.

• Developing a content strategy that aligns with the company's brand and values, including key messaging and content themes.

• Selecting the most suitable social media platforms for the company's target audience and business objectives.

• Creating a content calendar outlining the frequency and types of posts for each platform.

• Developing an engagement strategy to foster interaction and community building on social media.

• Providing recommendations for paid advertising and influencer partnerships to complement the organic social media strategy.

Final deliverables:

• A comprehensive social media campaign strategy document outlining all the above deliverables.

• A presentation explaining the strategy and its rationale, including key insights and recommendations for implementation.

• Twelve examples of quality content that can be used by the company at their discretion.

• Learner will have access to paid Canva account.

• As Valedictorian of the Spring 2017 graduating class of the Bissett School of Business at Mount Royal University, I will impart whatever mentorship and learning I can, based on my 15 years experience as an entrepreneur.

• I will consistently be available for communication throughout the project.