Demo 1 is seeking to enhance its online presence by optimizing its website for search engines. The goal of this project is to develop a comprehensive SEO strategy that aligns with the company's digital marketing objectives. The project will involve analyzing the current website structure, content, and keyword usage to identify areas for improvement. Learners will apply their knowledge of SEO principles to recommend actionable strategies that can increase organic traffic and improve search engine rankings. This project provides an opportunity to explore various SEO tools and techniques, such as keyword research, on-page optimization, and competitor analysis, to create a tailored plan for Demo 1. The team will work collaboratively to ensure that the proposed strategies are feasible and align with industry best practices.

The deliverables for this project include a detailed SEO audit report and a strategic plan for optimization. The audit report will highlight current SEO performance and areas for improvement. The strategic plan will outline recommended actions, including keyword targeting, content optimization, and technical SEO enhancements. Additionally, a presentation summarizing the findings and proposed strategies will be prepared for Demo 1's management team.