Strategic Partnerships & Business Development for Holistic Wellness Growth


Project scope
Categories
Communications Market research Project management Market expansion Marketing strategySkills
business development sales pipeline management strategic thinking project management market research strategic partnershipThe Hira Collective is seeking to expand its reach, visibility, and impact by forming strategic partnerships with organizations that align with its mission. The project involves researching potential collaborators who share similar values and goals, and who can contribute to the growth and success of The Hira Collective. Learners will be tasked with identifying key organizations, analyzing their compatibility with The Hira Collective, and understanding the potential benefits of collaboration. The project will also involve initiating outreach to these organizations and crafting partnership proposals that highlight mutual benefits. This project provides an opportunity for learners to apply their knowledge of strategic planning, market research, and communication skills in a real-world context, while contributing to the growth of a mission-driven platform.
The deliverables for this project include a comprehensive report detailing potential strategic partners, including their profiles and compatibility analysis. Additionally, learners will develop at least three partnership proposals that outline the benefits and objectives of the collaboration. The project will culminate in a presentation summarizing the research findings and proposed partnerships, demonstrating the potential impact on The Hira Collective’s growth and visibility.
Project Outcomes and Deliverables
• Partnership Research Report: A curated list of potential brand partners, wellness organizations, influencers, and community groups aligned with The Hira Collective’s values, including key insights on their audience, mission, and potential collaboration opportunities.
• Outreach Strategy & Messaging Guide: A structured outreach plan, including email and social media templates for initiating and maintaining conversations with potential partners.
• Partnership Proposal Deck: A professional, customizable proposal template that outlines key collaboration opportunities, benefits, and how partnerships can support The Hira Collective’s growth.
• Engagement & Negotiation Tracker: A report tracking outreach efforts, responses, partnership discussions, and signed agreements.
• Final Recommendations & Future Roadmap: A summary of successful connections, key learnings, and a roadmap for sustaining and expanding partnership efforts beyond the project duration.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The Hira Collective is a multivendor holistic wellness platform that connects individuals with diverse, heart-centered practitioners, including energy healers, mindfulness coaches, yoga therapists, and wellness experts. Our mission is to make holistic wellness accessible, culturally rooted, and community-driven. Through our platform, we provide a seamless experience for booking wellness services while fostering deep, meaningful connections between practitioners and clients.