Strategic Partnerships & Business Development for Holistic Wellness Growth

Open
The Hira Collective
Toronto, Ontario, Canada
Reema Khithani
She / Her
Visionary, Founder, CEO
Project
Academic experience
120 hours of work total
Participant
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Project management Market expansion Marketing strategy
Skills
business development sales pipeline management strategic thinking project management market research strategic partnership
Details

The Hira Collective is seeking to expand its reach, visibility, and impact by forming strategic partnerships with organizations that align with its mission. The project involves researching potential collaborators who share similar values and goals, and who can contribute to the growth and success of The Hira Collective. Learners will be tasked with identifying key organizations, analyzing their compatibility with The Hira Collective, and understanding the potential benefits of collaboration. The project will also involve initiating outreach to these organizations and crafting partnership proposals that highlight mutual benefits. This project provides an opportunity for learners to apply their knowledge of strategic planning, market research, and communication skills in a real-world context, while contributing to the growth of a mission-driven platform.

Deliverables

The deliverables for this project include a comprehensive report detailing potential strategic partners, including their profiles and compatibility analysis. Additionally, learners will develop at least three partnership proposals that outline the benefits and objectives of the collaboration. The project will culminate in a presentation summarizing the research findings and proposed partnerships, demonstrating the potential impact on The Hira Collective’s growth and visibility.


Project Outcomes and Deliverables


Partnership Research Report: A curated list of potential brand partners, wellness organizations, influencers, and community groups aligned with The Hira Collective’s values, including key insights on their audience, mission, and potential collaboration opportunities.

Outreach Strategy & Messaging Guide: A structured outreach plan, including email and social media templates for initiating and maintaining conversations with potential partners.

Partnership Proposal Deck: A professional, customizable proposal template that outlines key collaboration opportunities, benefits, and how partnerships can support The Hira Collective’s growth.

Engagement & Negotiation Tracker: A report tracking outreach efforts, responses, partnership discussions, and signed agreements.

Final Recommendations & Future Roadmap: A summary of successful connections, key learnings, and a roadmap for sustaining and expanding partnership efforts beyond the project duration.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business services, Hospital, health, wellness & medical, Technology
Representation
Women-Owned BIPOC-Owned Small Business Community-Focused

The Hira Collective is a multivendor holistic wellness platform that connects individuals with diverse, heart-centered practitioners, including energy healers, mindfulness coaches, yoga therapists, and wellness experts. Our mission is to make holistic wellness accessible, culturally rooted, and community-driven. Through our platform, we provide a seamless experience for booking wellness services while fostering deep, meaningful connections between practitioners and clients.