The goal of this project is to design and implement a comprehensive sales and marketing funnel for Arshan UG, aimed at effectively driving leads and converting them into loyal customers. The project will involve creating a structured pathway that guides potential customers from initial awareness to final purchase, with a focus on optimizing each stage of the funnel. Learners will apply their classroom knowledge of marketing strategies, data analysis, and consumer behavior to develop lead generation, nurturing, conversion, and retention strategies. The project emphasizes the importance of data collection and analysis to test the effectiveness of each funnel stage, ensuring scalability and efficiency. By the end of the project, learners will have a practical understanding of how to build and optimize a sales funnel that aligns with business objectives.

The project deliverables will include a detailed report and presentation outlining the design and implementation of the sales and marketing funnel. Key components will include a lead generation strategy, a nurturing plan, conversion tactics, and retention strategies. Additionally, learners will provide a data analysis report demonstrating the funnel's effectiveness and recommendations for further optimization. The final deliverables will showcase the learners' ability to apply theoretical knowledge to real-world marketing challenges.