Collective Interchange is seeking to enhance its marketing strategy by establishing a robust social media presence. The goal of this project is to assist the company in setting up its social media accounts and creating a digital content library. This initiative aims to increase the visibility of the organization and the services it offers. Students will apply their knowledge of digital marketing and social media management to develop a comprehensive content schedule that aligns with the company's branding and marketing objectives. The project will provide learners with the opportunity to translate classroom theories into practical strategies, focusing on the effective use of social media platforms to engage target audiences and promote brand awareness.

The deliverables for this project include the successful setup of social media accounts on platforms such as Facebook, Instagram, and Twitter. Additionally, students will create a digital content library consisting of at least 20 pieces of content, including images, videos, and written posts. A detailed content posting schedule will also be developed, outlining the timing and frequency of posts to maximize audience engagement and visibility.