The Hira Collective seeks to enhance its social media presence across multiple platforms, including Pinterest, Instagram, Facebook, and YouTube. The primary goal is to increase community engagement and expand the email subscriber list through strategic content management and interaction. Learners will apply their knowledge of digital marketing and social media strategies to manage and grow these platforms effectively. The project involves posting pre-provided content, engaging with the community to foster interactions, and strategically sharing lead magnets in Facebook groups and other channels. This project offers learners the opportunity to apply classroom knowledge to real-world social media management, focusing on increasing brand visibility and audience engagement.

Project Outcomes and Deliverables:

• Quarterly Social Media Content Calendar: A structured posting schedule covering three months, detailing the timing and platform-specific distribution of provided content across Pinterest, Instagram, Facebook, and YouTube.

• Quarterly Engagement and Growth Report: A summary of community interactions, including engagement metrics (likes, comments, shares, and follower growth), insights on audience behavior, and key takeaways for improving reach.

• Lead Generation & Email Growth Strategy: A document outlining the approach taken to share lead magnets, including a list of Facebook groups and other avenues used, engagement methods, and results in terms of new email subscribers.

• Final Project Presentation: A concise presentation summarizing the outcomes of the quarter, key metrics, lessons learned, and recommendations for optimizing social media engagement and lead generation for the next quarter.