We are seeking a creative and driven individual to develop and execute a public relations (PR) strategy aimed at increasing the visibility of The Golda Show and securing strategic partnerships and sponsorships. The project will focus on building strong media relationships, identifying potential sponsors and collaborators, and amplifying the show's presence across various channels

Learners will:

1. Familiarize themselves with The Golda Show’s mission, target audience, and current brand positioning.
2. Research and identify relevant media outlets, influencers, potential sponsors, and partnership opportunities.
3. Create compelling outreach materials, including pitch emails, sponsorship decks, and press releases.
4. Develop a PR calendar with strategic timelines for media outreach, events, and sponsor engagement.
5. Actively engage with media contacts and potential sponsors to secure features, interviews, and funding/support.
6. Monitor and report on PR activities and outcomes, recommending adjustments as needed.

Bonus steps may include:

• Organizing media events or online campaigns to further enhance visibility.
• Identifying cross-promotion opportunities with aligned brands.

Project Outcomes and Deliverables:

By the end of the project, students should demonstrate:

• A clear understanding of The Golda Show’s brand and audience.
• A strategic PR plan with targeted media and sponsorship lists.
• Outreach materials including press releases, sponsorship pitch decks, and email templates.
• A timeline/calendar outlining PR activities and milestones.
• A report summarizing outreach efforts, responses, secured partnerships, and key learnings.
• Bonus: Coordination of a small media event or online PR campaign to showcase execution skills.

Final deliverables include:

• A comprehensive PR & Sponsorship Strategy Report.
• A presentation summarizing strategy, execution, and results.