Design and prototype an automated marketing workflow using tools like Make.com, OpenAI, and social media APIs to streamline content distribution, repurpose content across platforms, and automate recurring posts and basic engagement—enhancing efficiency while providing students hands-on experience with real-world marketing automation.

Students will complete a functional prototype of an automated marketing system that integrates tools such as Make.com, OpenAI, Publer, and social media APIs. Key deliverables include:

• A workflow diagram or system architecture outlining the automation pathways.
• Two working automation sequences (e.g., blog-to-Twitter cross-posting, newsletter-to-LinkedIn repurposing).
• Implementation of at least one recurring post automation (e.g., weekly LinkedIn updates).
• Basic interaction automation (e.g., simulated comment responses or message templates).
• A setup guide and technical documentation describing how the automation was built and how to maintain or expand it.
• A short reflection or summary report evaluating the prototype’s potential to reduce manual effort and enhance marketing consistency.

This project allows students to demonstrate skills in no-code automation, API integration, and digital marketing operations within a real-world business context.