Market Research for Vivo Surgery in Northern Canada
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Project scope
Categories
Market research Market expansionSkills
No skills listedThe main goal for the project is to conduct market research to determine the feasibility of offering vivo surgery services in the northern and less developed parts of Canada. This includes assessing the potential demand for such services and identifying any challenges or opportunities in the target market.
This will involve several different steps for the students, including:
- Conducting interviews and surveys with residents in the northern and less developed parts of Canada to understand their awareness and interest in vivo surgery.
- Analyzing demographic and healthcare data to identify the potential customer base for vivo surgery services.
- Researching the regulatory and logistical challenges of offering vivo surgery in these regions.
- Identifying potential partnerships or collaborations with local healthcare providers or organizations.
- Developing a comprehensive report outlining the findings and recommendations for Vivo Surgery.
By the end of the project, students should complete the following list of activities:
- A detailed report on the market research findings, including demographic analysis, customer interest, regulatory challenges, and potential partnerships.
- Recommendations for the viability of offering vivo surgery services in the target regions.
- A presentation summarizing the key findings and recommendations for Vivo Surgery.
- An actionable plan for Vivo Surgery to enter the northern and less developed parts of Canada with their services.
How will you support learners in completing the project?
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
About the company
Vivo Surgery is a remote surgical training platform that readily empowers surgeons with new skills and knowledge, to provide the best possible care for their patients.
Originally utilized by medical students seeking remote, preliminary immersion in live neurosurgery procedures, the company has transcended its origins, now disseminating various surgical specialties to surgical residents and medical practitioners spanning across 14 countries. Furthermore, in collaboration with the Ukraine ASSIST program, the platform has played a pivotal role in remotely equipping wartime trauma surgeons with advanced transplant techniques, thus leaving an indelible mark on the landscape of medical education and global healthcare innovation.
Vivo Surgery stands proudly as the inaugural recipient of the prestigious HHS Drive SPARK Funding Award, alongside FedDev Ontario’s SOPHIE grant. These accolades signify momentous achievements in our relentless pursuit of excellence.
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