The goal of Linked is to create a dynamic and trusted online clothing platform that makes it easier for fashion-forward consumers to access authentic, high-end products from iconic brands like Nike, Adidas, Supreme, Essentials, Louis Vuitton, and Polo Ralph Lauren. By offering a carefully curated selection of streetwear and luxury apparel at more affordable prices, Linked aims to break down barriers to premium fashion without compromising on quality or authenticity. The platform will feature a sleek, user-friendly interface, secure authentication processes, and fast, reliable shipping to ensure a seamless customer experience from browsing to delivery. Through strategic marketing, community engagement, and exclusive promotions, Linked will establish itself as the go-to destination for trend-conscious shoppers who value both style and trust..

Expected Outcomes:

Develop a professional clothing website concept focused on selling authentic, high-end brands at accessible prices. Conduct research on market trends, customer preferences, and competitor platforms. Design a brand identity and marketing strategy aligned with consumer behavior and fashion retail standards.

Expected Deliverables:

A detailed business report including research findings, target audience analysis, branding plan, and digital marketing strategy.

A prototype or mockup of the website homepage and product pages using Figma, Canva, or another design tool.

A 10–15 minute presentation summarizing the concept, brand strategy, marketing plan, and key differentiators