Macro Tec Systems Inc. is seeking a comprehensive analysis of the competitive landscape for book drop-off services. The project aims to equip learners with the skills to conduct market research and customer interviews, applying their classroom knowledge to real-world scenarios. The primary goal is to gather detailed information about existing competitors, including their market revenue and future forecasts. Additionally, the project involves conducting in-person interviews with potential customers to gain insights into their preferences and expectations. This project will help learners develop skills in data collection, analysis, and report writing, while providing Macro Tec Systems Inc. with valuable insights into the book drop-off service market.

The project requires the completion of two detailed reports. The first report will focus on competitor analysis, detailing their market revenue and future forecasts. The second report will summarize the findings from customer interviews, providing an analysis and summary of customer preferences and expectations. These reports will serve as a comprehensive resource for Macro Tec Systems Inc. to understand the competitive landscape and customer needs in the book drop-off service industry.