Redesign website for family owned business

Closed
Main contact
KW Empanadas
Kitchener, Ontario, Canada
General Manager
Project
Academic experience
80 hours of work total
Participant
Anywhere
Intermediate level

Project scope

Categories
Graphic design Market expansion Sales strategy Social media marketing Website development
Skills
market analysis social media search engine optimization customer service
Details

We want to have our Shopify-based website (www.kwempanadas.com) redesigned, it was made by us so it's quite primitive. We would like to improve the customer experience, even if it means moving from Shopify to another e-commerce vendor

We also want to see ways to increase our social media presence, getting tips and recommendations on how to reach our target customers, SEO tips, etc

Deliverables

* A market analysis report

* A simple but good looking e-commerce website (10-15 articles only)

* A list of recommendations/tips to increase our social media presence

Mentorship

We will support the students providing as much staff time as needed, as well to access to any data they might want/need. Same applies with tools, we will provide unrestricted access to our Shopify platform.

About the company

Company
Kitchener, Ontario, Canada
2 - 10 employees
Food & beverage

KW Empanadas is a family owned company specialized in Argentinian homemade style food, which has been operating in the Waterloo Region since 2016.
It currently has presence at several outlets in the region, which include the Kitchener and St Jacobs Farmers Markets