Give Wear, a mission-driven clothing brand, seeks to enhance its impact by developing a comprehensive scaling strategy. The project aims to analyze the competitive landscape to identify opportunities and threats, refine the pricing and donation model to ensure sustainability and appeal, and optimize marketing and e-commerce strategies to boost brand awareness and customer engagement. The goal is to create a strategic plan that aligns with Give Wear's mission of donating a portion of profits to causes chosen by customers, while also increasing overall impact and market presence. This project provides learners with the opportunity to apply their knowledge of business strategy, marketing, and e-commerce in a real-world context, focusing on a socially responsible brand.

The project deliverables include a detailed report outlining the competitive analysis, recommendations for refining the pricing and donation model, and a strategic marketing and e-commerce plan. Additionally, a presentation summarizing the key findings and proposed strategies will be prepared for Give Wear's leadership team. These deliverables will provide actionable insights and a clear roadmap for scaling the brand effectively.