Foster Army Animal Rescue Marketing Video Campaign

Open
Foster Army Animal Rescue
Riverside, California, United States
Executive Director
Project
Academic experience
80 hours of work total
Participant
Anywhere
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Community engagement Social media marketing
Skills
subtitles spay/neuter procedures marketing tiktok social media spanish language
Details

Foster Army Animal Rescue aims to enhance public awareness and engagement through a series of short marketing videos. The project focuses on showcasing the organization's spay and neuter program, rescue animals, dedicated fosters, volunteers, and behind-the-scenes efforts. The goal is to create 5–10 engaging videos that can be shared across multiple platforms, including Instagram, Facebook, TikTok, YouTube, and the organization's website. Additionally, the project includes developing a mini-campaign to educate the public about the importance of spaying and neutering pets. This initiative will help increase community involvement and support for the organization's mission. An optional component of the project is to include Spanish captions or subtitles to ensure broader accessibility and reach within diverse communities.

Deliverables

The project deliverables include 5–10 short marketing videos tailored for social media and online platforms, highlighting various aspects of Foster Army Animal Rescue's work. Additionally, a mini-campaign will be developed to educate the public on the significance of spaying and neutering pets. Optionally, the videos will feature Spanish captions or subtitles to enhance accessibility.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Riverside, California, United States
2 - 10 employees
Non-profit, philanthropic & civil society
Representation
Women-Owned Small Business Social Enterprise Community-Focused

Foster Army Animal Rescue strives to rescue the most vulnerable of shelter animals. Our goal is to create a safe haven for homeless pets, focusing on treatable companion animals from local shelters, providing loving foster homes, medical care, and behavioral support until they can be adopted into quality forever homes