Ryerson TRSM: Customer Journey & Touchpoint Mapping
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customer journey mapping business servicesPink Martini Collection is for the daydreamer, the world traveller, the lover of life. The Pink Martini woman has a ready smile, a big heart and a chic wardrobe. Were known for our vintage -inspired styles, decadent fabrics and bold prints. Pink Martini continues to be based out of beautiful Toronto remains a proud Canadian brand.
We are interested in building our digital direct to consumer e-commerce business so the millenniums & generation Z, X will understand how pink martini women lives, act & behaves, our goal is to connect and have honest transparency with today generations
We are Canadian Brand base out of Toronto, one of the few Womens young contemporary clothing companies left in locally. We want to engage and grow our business with a meaning, not only design beautiful garments but also grow our culture brand, a meaning to what we do... so everybody benefits from it and want to be part of.
Each Student will submit:
Customer Touchpoint Map (graphic) Up to a 10-page document with details around the findings of the customer journey with strategic recommendations Presentation of the Findings
About the company
Pink Martini Collection is a Canadian women’s wear brand based in Toronto, proudly designing timeless, trend-conscious clothing for the modern woman. Founded 18 years ago, Pink Martini blends classic silhouettes with a global aesthetic, creating effortlessly chic pieces that transition seamlessly from day to night.
The brand is best known for its curated collections that celebrate femininity, individuality, and versatility. From flowing dresses and cozy knits to tailored outerwear and essential separates, every piece is designed with attention to detail and wearability in mind.
Sold in specialty boutiques and online retailers across North America, Pink Martini appeals to women who value both style and substance — offering collections that are contemporary yet accessible.
Rooted in its Toronto origins, the brand continues to be independently owned and operated, with all designs developed in-house. Pink Martini is more than just clothing — it’s a lifestyle that speaks to confident, creative women who live with intention and style.