Entropy Creative is seeking to develop a series of aesthetic moodboards and mini brand profiles that encapsulate the essence of their ideal clients. The goal is to create a visual and descriptive representation of various brand archetypes that Entropy Creative aims to attract. These moodboards will serve as a tool for identifying and qualifying warm leads, as well as forming the foundation for a content series. Eventually, these moodboards will be integrated into a quiz or funnel designed to guide potential clients toward the most suitable offer, template pack, or service. The project will allow learners to apply their knowledge of branding, design, and marketing strategies to create compelling visual narratives that align with Entropy Creative's vision.

The project deliverables include a series of 3-5 aesthetic moodboards, each accompanied by a mini brand profile that describes the characteristics and preferences of the corresponding client archetype. Each moodboard should visually represent the style, tone, and values of the archetype. Additionally, a brief report explaining the rationale behind each moodboard and how it aligns with Entropy Creative's target audience should be provided. These deliverables will be used as part of a lead qualification process and content marketing strategy.