ProbCrack, a company specializing in problem-solving solutions, aims to enhance its digital presence to reach a broader audience and increase market engagement. The project involves developing a comprehensive digital marketing strategy that leverages current trends and technologies. The team will analyze ProbCrack's current digital footprint, identify areas for improvement, and propose actionable strategies to enhance online visibility. This includes evaluating social media platforms, search engine optimization (SEO) techniques, and content marketing strategies. The goal is to create a scalable digital marketing plan that aligns with ProbCrack's business objectives and can be implemented within a reasonable timeframe. The project will provide learners with the opportunity to apply marketing theories and digital tools learned in the classroom to a real-world business scenario.

The deliverables for this project include a detailed digital marketing strategy report and a presentation summarizing the proposed plan. The report should outline specific strategies for improving ProbCrack's digital presence, including SEO recommendations, social media engagement tactics, and content marketing ideas. Additionally, a timeline for implementation and metrics for measuring success should be included. The presentation will be delivered to ProbCrack's management team, highlighting key findings and recommendations.