I am a sole proprietor. I offer WordPress website development and related services. I have been creating websites for clients for almost 30 years. I seldom have time to update my business social media accounts, becuase I'm busy working on my clients' projects and social media accounts. In addition, web design isn't really that "interesting" to most people, even if they need a website. I hope to revamp my social media marketing to attract more customers. In addition, I would like to get more legitimate followers in order to increase engagement with my brand. When running social media ads in the past, I have mostly been flooded with fake accounts and scam profiles as a direct result of the paid social media ads I ran. I have not been able to increase engagement or following through ads.

I would like to work with students to design a new social media marketing campaign for my small business.

This will involve several different steps for the students, including:

• Familiarizing themselves with my company’s products, social media campaign goals, and target market.
• Identifying social media channels and strategies suitable for my company.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.
• Social Media Content Creation

Bonus steps in the process would also include:

• Recommending social media management tools to schedule my content.

By the end of the project, students should demonstrate:

• Understanding of my company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Bonus steps would include:

• Recommending social media management tools

Final deliverables should include

• Engaging social media content
• An increase in social media followers
• A final report with a social media content calendar.
• A 10-minute presentation.

Students will connect directly with me for mentorship throughout the project. I will be able to provide answers to questions such as:

• My current products and social media marketing
• My customer and industry insights
• Input on choices, problems or anything else the students might encounter.