Data-Driven Conversion Optimization: Enhancing Ecommerce Performance for Swiminista

The main goal of this project is to analyze data from Swiminista's ecommerce traffic, sales, and other data points to identify strategies and optimizations that will drive conversion on their website. The project aims to increase the percentage of website visitors who make purchases, ultimately improving the company's revenue and achieving greater success in promoting body positivity and sustainability through their luxury recycled swimwear collection.